The problem to solve with these pieces was “How do we create a line of people wanting to join the gym?”

The powerful solution was these case study graphics that showcased client results. Sure having a few on hand was good, but systematically capturing client results and creating an avalanche of results and stories was the power move no one could argue against.

I created the templates in Photoshop with an eye towards simple primary and appealing triad color schemes to grab attention and hold it.

Once the graphics were done they were deployed in the following ways:

- digitally on monitors around the gym (for even better effect I recommended a whole wall of pictures)

- as written case studies to the gym’s email list

- on the gym’s social media

The secret weapon to closing sales with these graphics and stories was to introduce prospects to these members. It blew their mind getting to meet these people and realize they could workout next to them, and get support and encouragement too. They weren’t just unrelatable corpo models.